Press Release

With Consumer Safety the Priority, ProKure® Solutions Enforces Trademark Rights Against Infringing Product Distributor

PHOENIX, Jun. 11, 2019 — Today, ProKure® Solutions, which revolutionized use of the chemical compound chlorine dioxide (ClO₂) through a patented, water-activated pouch technology, announced it has successfully settled trademark litigation brought against a competing distributor using a similar name.

 

Utilizing products like ProKure V, the ProKure protocol is developing a reputation in the industry as an effective way of disinfecting and deodorizing grow facilities and has become a staple in IPM programs for major cultivators. Tampa-based Grocure, LLC had been operating using a name similar to ProKure to capitalize on the company’s brand recognition and highly-regarded reputation as a provider of safe and effective ClO₂ products and services.

 

“ProKure offers a protocoled ClO₂ product line used in major indoor and greenhouse grows,” says ProKure President Alex Cushman. “We’ve carefully built our company and brand over time, earning the trust of regulators, cultivation customers, and the wider market through our transparent and consumer-friendly mission. We perceived Grocure’s infringement of our brand as a cavalier attempt to capitalize on ProKure’s good name, without regard for the safety standards that are seminal to our business. We took legal action because we believed that Grocure’s infringing activities, and the confusion the industry encountered, posed a risk to the people, facilities and plants we work so hard to protect.”

 

ProKure Solutions sees its role in the industry as one that can help solve a common concern for cannabis grows – and do so safely. In fact, Dr. Bernie Lorenz, PhD, Chief Science Officer at ProKure, led the effort as technical contact for a new ASTM International standard aimed at establishing cleaning and disinfecting protocols for indoor and greenhouse cannabis cultivation facilities.

 

ASTM Committee D37* on Cannabis was formed to develop standards for cannabis products and processes, focusing on quality and safety. The resulting ASTM D8219-2019: Standard Guide for Cleaning and Disinfection at a Cannabis Cultivation Center addresses optimal cleaning protocols, fungal monitoring techniques, and disinfectant recommendations including chlorine dioxide.

 

“We have a vision for the rapidly growing cannabis industry: that it learns from the trials and errors of big agriculture to sell a product that is safe for people to consume,” says Cushman. “To accomplish that mission, cannabis plants and the grows that house them must be free of mold and mildew. We know that our products and protocols have tremendous potential to help the industry achieve that goal, and we are working hard to educate the industry about the advantages of chlorine dioxide.”

 

Cushman continues, “Our system was developed over the last seven years with strict adherence to regulatory guidelines and safety considerations. We simply couldn’t allow another company using a name similar to ours to distribute a similar product, due to our concern for the risk that they might mishandle the chemical, causing harm to people or products that might mistakenly be associated with our company.”

 

As part of the settlement, Grocure must cease all use of the term “grocure” as a trademark, including dissolving the Grocure, LLC legal entity or changing the name of the Florida limited liability company. The company was also required to turn over its internet domains and social media accounts to ProKure.

 

“At ProKure, we believe deeply in the benefits our product delivers to clients and consumers and will fight to protect our brand from anyone that might try to freeride on our reputation as a shortcut to revenue,” says Cushman.

 

About ProKure® Solutions

 

By using ProKure’s patented products and patent-pending protocols, cultivation professionals can safely and cost effectively produce any quantity of ClO₂ on-site, in both gas and liquid forms. The ProKure® product line consists of ProKure® V Liquid (EPA Reg.87508-3-89334), ProKure® G Fast Gas (EPA Reg.87508-2-89334) and ProKure® D Extended Release Gas. Utilizing products like ProKure V, the ProKure protocol is developing a reputation in the industry as an effective way of disinfecting and deodorizing grow facilities and has become a staple in IPM programs for major cultivators. For more information, contact ProKure at 866.206.1301 or visit https://www.prokuresolutions.com/cultivation/

 

*D37 Committee Scope; The development and maintenance of standards and guidance materials for cannabis and its products and processes.